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During his first meeting with a client, he asks them to identify four questions they'd like to ask a financial advisor. He writes the numbers one through four on a piece of paper for them to fill out. Then he goes quiet.

Thirty-nine percent of consumers misunderstand implications, 72 percent with financial advisors will seek guidance from their advisors for 2018 strategies.

"The biggest source of lost revenue is the prospect you never knew about," said David Avrin, author and president of Visibility Coach. The potential client called, but you didn't answer the phone. They went to your website, but they clicked away before leaving their contact information. The worst thing is, you'll never know who they were, he said. They're just gone.






